News and advice

Dan Mohr Dan Mohr

Trade shows: necessary evils or essential marketing tools?

Some consider trade shows to be a necessary evil — be seen or be gone. Others see them as a great tool in their marketing kit. They are a really a combination of both. As we re-enter a more customary world of MedTech tradeshows and events, it may be useful to look at why we attend them in the first place.

Read More