The 38th annual meeting of AAOS is coming up. Enjoy cocktails and hors d'oeuvres with Middle Branch Partners at Capital One's gathering of spine and ortho industry executives. Medical startup innovator Ken Gall will speak.

Some consider trade shows to be a necessary evil — be seen or be gone. Others see them as a great tool in their marketing kit. They are a really a combination of both. As we re-enter a more customary world of MedTech tradeshows and events, it may be useful to look at why we attend them in the first place.